
The Reasons Every Marketing Strategy Can Benefit From Seasonal Promotional Products:
1. Create Brand Ambassadors
When your customers become fans of your business then they become brand ambassadors. If you choose a promotional product such as a baseball cap or t-shirt with your logo, then your customer gets to the spread the word on your behalf far and wide.
2. Return on Investment
If you think a Christmas gift is an expensive option – think again! Repeat business is the best return on investment so it’s worth looking for ways to build customer loyalty. Choose promotional products that work with your budget and take time to thank your customers this festive season.
3. Builds your Reputation
Another important benefit of promotional products is that they can give your company a reputation of helpfulness. Your customer is receiving an item that is helpful to them (say a pen, water bottle or USB stick) and your business gets an ongoing advertisement.
4. Keeps you Top of Mind
Promotional products that let you include your contact details are like a long-lasting business card. When a customer or prospect is looking for the product or service you offer, having your contact details in such easy reach increases your chances of being the first point of call.
5. Creates Lasting Awareness
The right promotional gift will get used and can be an ongoing reminder of your brand. In fact, in a recent survey – 76% of respondents recalled the brand advertised on a promotional product and 55% kept the item for more than one year. *
*Source: Australasian Promotional Product Association industry research.
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